Tag Heuer Watches

Posted by admin under Fashion Gifts, Gadgets, Luxury

TAG Heuer is one of the leading watch brands on the globe with a high fascination for advanced technology and exquisite designs. The company’s motto “Swiss Avant-Garde Since 1860” defines its spirit and its continuous focus on precision, progress, and innovation, key coordinates in the TAG Heuer’s philosophy.

Currently, Tag Heuer produces several extremely popular lines dedicated to those who prefer elegant and classic looking watches with a soft touch of sportiness and modernity. Among these much sought after lines we mention Carrera, Formula One, Monaco, Aquaracer and Grand Carrera.

One of the main reasons why Tag Heuer has become so popular in a very short time is because the brand cleverly decided to associate its name with some of the most famous Hollywood and sports stars. This innovative thinking and bold spirit was the spark that guaranteed its place in the luxury watches niche. We should also mention its other very impressive marketing skills that high-rocketed the company’s image. During the 1920, it was the official timekeeper of the  Summer Olympic Games, it sponsored the Formula One World Championships, the Skiing World Championships and it has designed a timepiece for the McLaren F1 team. And of course, all these extensive awareness efforts were completed by the very long list of Hollywood and sports ambassadors.

McLaren F1

As always, behind a successful watch name there is a very artful designer. For Tag Heuer, London-based Christoph Behling was the creative spirit that gave shape to so many extraordinary timepieces. Since 2004, he was the mastermind who delighted our watch passion with modern and stylish sports- inspired designs with a twist for innovation.

The brand has always been in a continuous search for perfection and this can be seen in its most recent models. The Carrera Calibre 360 is the first mechanical wrist watch with a chronograph that can measure and display time to 1/100 of a second. The Monaco V4 has a movement that is driven by belts and not by gears as most watches. And the Monaco 69 has both a traditional mechanical movement with a hinged movement that makes it possible to change the watch between its two separate dials and a digital chronograph accurate to a millisecond.


Clearly, Tag Heuer has a passion for technology, for offering extreme functionality and very complex novelties. This is why most Tag Heuer watches are equipped with a chronograph. The company has created in January 2011 its first watch with the in-house Mikrograph movement that is accurate to 1/100 of a second. The name of this model is Carrera Mikrograph. And because Tag Heuer and the McLaren F1 team were partners for more than 26 years, the brand commemorated the launch of the McLaren MP4-12C supercar by releasing a limited edition Carrera MP4-12C.

The next step on its path for watchmaking perfection was the introduction of the Mikrotimer Flying 1000 at the BaselWorld Show, in March 2011, when the world was amazed by its mechanical watch concept that was accurate to 1/1000 of a second, which means 10 times faster than the Tag Heuer Mikrograph.

And the peak of its work was reached in January 2012 when Tag Heuer has launched its Mikrogirder model that is precise to 5/10,000ths of a second.

Tag Heuer is synonym with luxury, performance and watchmaking perfection. This very famous designer manufactures some of the most appreciated and complex timepieces on the market. Its models are truly unique and beautiful, currently setting the standards for modern horology.

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